# Tagger

> First-party attribution and conversion tracking platform for paid-traffic affiliates. Captures click IDs (gclid, fbclid, ttclid) server-side on the advertiser's own domain, matches them to sales platform webhooks, and dispatches conversion signals back to ad networks — recovering up to 50% of conversions lost to browser privacy restrictions, ad blockers, and iOS 14+.

## Pages

- [Home](https://tagger.click/): Platform overview, features, and early access sign-up
- [About](https://tagger.click/about.html): How Tagger works, data flow, and technical architecture
- [Privacy Policy](https://tagger.click/privacy.html): Data handling and GDPR compliance
- [Terms of Service](https://tagger.click/terms.html): Usage terms

## How It Works

1. A lightweight script (`tagger.js`, <5 KB) is added to the affiliate's presell page
2. It captures click IDs and UTM parameters server-side — immune to ad blockers
3. When the sales platform reports a conversion via webhook, Tagger matches it to the original click
4. The confirmed conversion is dispatched to the ad network (Google Ads, Meta, etc.) as a server-to-server event

## Key Capabilities

- Click ID capture: gclid, fbclid, ttclid, plus custom aff_sub1–5 parameters
- Server-to-server (S2S) postback dispatch to affiliate networks and ad platforms
- Webhook ingestion from sales platforms (Shopify, WooCommerce, affiliate network CRMs)
- Campaign-level CPA tracking across Google Ads, Meta Ads, TikTok, and native traffic
- Privacy-safe: no cookies, no localStorage, IP anonymised at ingestion
- Fail-safe JS: presell page is never affected by any internal error

## Use Case

Built for performance affiliates running paid search and social traffic to nutraceutical, financial, and e-commerce offers who need accurate, keyword-level conversion attribution. Replaces fragile third-party pixel tracking with server-side infrastructure unaffected by browser privacy changes.

## About

- **Status**: Invite-only beta (2026)
- **Primary market**: English-speaking affiliates (US, UK, AU, CA)
- **Infrastructure**: Europe-hosted; FastAPI, PostgreSQL, Redis
- **Contact**: via tagger.click